laukonik
Laukonik logo redesign
Laukonik is a brand dedicated to handmade mosaic seashell accessories, combining artisanal craftsmanship with the natural beauty of the ocean.
As the brand continues to evolve, the goal of this logo redesign was to create a more elegant, modern, and timeless identity while staying true to Laukonik’s essence.
For Laukonik’s logo redesign, I created two distinct concepts, each capturing a unique aspect of the brand
The new design features a sleek, minimalist shell icon that reflects the intricate craftsmanship behind each piece, paired with a sophisticated, geometric typeface that balances artistry with contemporary refinement.
This refreshed identity enhances the brand’s connection to nature while embracing a more elevated and cohesive look.
As Laukonik continues to evolve, the "Azure Essence" logo concept brings a bold and sophisticated new direction while staying true to the brand’s handcrafted identity. Inspired by the ocean’s depth and movement, this design reflects the artistry behind Laukonik’s handmade mosaic seashell accessories.
The custom serif font exudes luxury and timeless appeal, balanced with modern, artistic details. Playful exaggerated curves and sharp contrasts in letters like the “K” and “O” create a sense of movement and individuality, mirroring the intricate craftsmanship of each piece. The cobalt blue color palette evokes confidence, elegance, and oceanic inspiration, reinforcing the brand’s deep connection to nature.
This concept brings Laukonik a refined yet expressive visual identity, capturing the essence of both tradition and innovation.
