This logo effectively communicates the essence of Winnie Apparel : a modern and friendly brand dedicated to providing stylish leashes and harnesses.

The combination of playful imagery and a soft colour palette creates a memorable and inviting identity that resonates with pet owners who prioritise both aesthetics and functionality.

The pastel pink serves as the primary background colour, evoking feelings of comfort and affection.

The pistachio green adds a contemporary touch, representing growth and a friendly, eco-conscious approach.