Taxify offer expert advice and support to help people to achieve their financial goals with confidence and peace of mind. Taxify believe in transparency and integrity and prioritise clear communication.

The purpose of Taxify is to reflect simplicity in the world of finance, so I decided to create a friendly, modern and simple logo. The lettermark “x” reflects the idea of a brand focused on the people, offering help with tax obligations and finances.

I choose the colours Sherpa Blue as a main colour which represents open communication and clarity of thought and Tealish Green as a secondary colour which is a calm, friendly and happy colour. In colour psychology, green is thought to help balance emotions and promote a sense of calm and clarity.

For the font I decided to work with a sans sherif font and rounded the edge to create a modern and friendly look.

The final logo aim to be eye catching and colourful, the brand is recognisable and retains its modern look, the letter mark “x” can be use as a secondary logo and/or use as a pattern.