From our oven to your heart, experience the warmth and joy of The Crumb Club

In this concept, the emphasis is on vibrant colours and a modern aesthetic that reflects the brand’s energetic and inviting atmosphere.

Designing a brand identity for a bakery or cookie shop involves capturing the essence of warmth, homemade goodness, and sweetness

I decided to include element like cookie crumbs and whimsical representation of baked goods. 

For the colours palette I choose warm and inviting colours like pastel shades (soft pinks, creams, light browns), and a vibrant blue that evoke a sense of freshness and indulgence.

This branding aim to be catchy, easy to remember, and reflect the essence of baking or sweetness.